Generated by All in One SEO Pro v5.0.1.1, this is an llms-full.txt file, used by LLMs to index the site. # Nolan Consulting Group ## Posts ### [Blog](https://www.nolancg.com/resources/blog/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Six Steps to Creating a Successful Marketing Strategy](https://www.nolancg.com/blog/six-steps-to-creating-a-successful-marketing-strategy/) **Published:** December 12, 2022 **Author:** Nolan Consulting Group **Content:** At Nolan Consulting Group, we provide coaching services to help our clients with every aspect of their business. We specialize in helping small businesses in the trades, including but not limited to roofing, painting, concrete coatings, landscapers, and general contractors. While word of mouth and referrals help build your brand and grow your business from the start, it’s essential to be thinking about the broader opportunities and creative strategies to increase your lead counts. At NCG, we can help you develop an effective marketing strategy, aligning the investment in marketing spend with your revenue goals that will pay off with increased visibility and greater lead potential. Contact us today for information on any of our business coaching services. #### Step 1: Why Are You in Business? Starting and building a business is an all-consuming experience, but it’s important not to lose sight of why you went into business. Make sure YOU understand your WHY and that it’s well known amongst your team. Remember, they are front line representatives of the brand. When you’re thinking about how to market your business, use your WHY to narrow your focus to answer a few key questions: What needs do your products or services meet? Do they solve any problems? Why is your business better than the competition? What is the value you bring to your target customer? When you work with a company like NCG, you have the advantage of business coaching services that can help you formulate and document important questions about your business. #### Step 2: Create Detailed Profiles About Your Customers Knowing your ideal customer is an essential component in developing a successful marketing strategy. While every business owner wants to market to a large audience, it’s more effective to market to the people who are most interested in your products or services. Think about the persona of your ideal customer. What sets them apart from other customers? What income bracket are they in? Do they have children? What do they care about? Create a detailed ideal customer profile and make them the target of an effective marketing strategy. #### Step 3: Start Conversations in the Right Places After you’ve identified and documented your ideal customer, it’s time to find the best places to reach them. Let’s go where they go! Does your customer base prefer Twitter or YouTube? Instagram or Pinterest? What radio stations, Streaming and T.V Channels are they tuning into? What events in the community are they attending and making time for? After determining the platforms, websites and community involvement your customers prefer, it’s time to start a conversation and be seen! Expand your presence with content created for those platforms that speaks directly to your customers’ needs and interests. At the very least, add commentary that provides value to appropriate posts, be responsive to customer interactions. This makes your company seem more personable and more likely to engage future customers. #### Step 4: Be Useful, Helpful, and Relevant When you’re adding comments or content, think about it from the standpoint of usefulness. It’s not enough to just say, “We’re the best! Contact us!” Can you provide information that customers can put to use? Most people have become accustomed to tuning out anything they perceive as an advertisement. Instead, strive to create content that offers something helpful to a potential customer that positions your company as a leader in the industry and your community. Not every communication has to be directly tied to your service, it can be about connecting your brand to lifestyle information!. #### Step 5: Set Goals and Determine the Value of Customers You want to see results from your marketing, which is why it’s important to set specific goals for your marketing strategies. Define what you want to accomplish, and find the best ways to measure your progress. Not all customers are equally interested in buying your products or services, so it’s wise to concentrate on those who offer the greatest potential for sales. Consider the profile of your customers, the age at which they might begin buying your products/services, how many friends they may bring to you as customers, the total amount of time they can be expected to buy from you, and the best methods to keep the customer relationship going. Invest in strategies that attract long-term, loyal customers and you’ll be rewarded with growing sales numbers. #### Step 6: Track Your Work Today’s technology gives business owners a wide array of tools to track marketing and customer interactions. Take advantage of the tech to get a closer look at the effectiveness of your marketing, and take a deep dive into the data to look at the statistics around engagement and interest. Data is a critical piece in the intersection of marketing creativity. If you’ve clearly defined your goals and measurements, you know the results you want to achieve and what success looks like. With careful tracking of your efforts, you can make continuous adjustments to your messaging and marketing strategy. Recognize that marketing is about trial and error – we have to try new ideas and continuously adapt to the customer environment and trends. The key here is tracking and monitoring so when you see a strategy NOT working, you can easily redirect and move your spend elsewhere. ### Contact Nolan Consulting Group At NCG, we understand the business environment and demands of the trades. We see the connection of shared best practices and strategies being utilized by our clients and want to help you be a part of that! We have great respect for the Trades and the efforts put forth by so many talented team members across all the organizations we work with. It’s fulfilling to see their success come from the discipline of well executed strategies and planning. When you work with NCG, you can count on getting guidance that will make a difference to your bottom line and improves the well-being of not only the health of the business, but the employees that make it happen. [Contact us today](https://www.nolancg.com/contact-us/) to speak to one of our professional team members to learn more about how we might work with you. ![author avatar](https://secure.gravatar.com/avatar/c70861805c9241fe1b099d7575f60bc4940fa09c8924a1c23d30bb409ed1ce44?s=300&d=mm&r=g) Nolan Consulting Group [See Full Bio](https://www.nolancg.com/blog/author/admin/) [ ](https://www.nolancg.com/blog/author/admin/) **Categories:** Business Growth & Scaling --- ### [The NCG Book Club: What We’re Reading](https://www.nolancg.com/blog/the-ncg-book-club-what-were-reading/) **Published:** July 9, 2021 **Author:** Nolan Consulting Group **Content:** In our businesses and in our lives, it’s important not to miss an opportunity to learn something new. Education never stops, whether it is for personal growth, to evolve as business leaders, or to reinforce knowledge we already have. The author Stephen Covey refers to this as “sharpening the saw”. This means taking time out every day, 30 minutes to an hour, to fine tune our ability to work smarter and not harder, improve our emotional intelligence, or become a better communicator. Cultivating your perspective doesn’t need to come from just “business books”. The best leaders in the world have quite diverse reading lists. Whether it be The Great Gatsby or Clifford the Big Red Dog, a deeper meaning can be acquired through the lens of a book club. Book clubs provide numerous benefits to “Sharpening the Saw” of personal development. When the powwow date to discuss a book is fast approaching, “I’ll read it later” is no longer an option. In this way it forces accountability and prevents procrastination. When people come together, it allows for a deeper understanding of the content through diverse perspectives. Sometimes looking at information through our eyes only can leave blind spots in areas that we may have thought were boring or unimportant. A healthy banter at a book club can challenge privately held conclusions that may have been incorrect. A person’s judgement on a book’s content is exactly that. It’s personal. It meant something to us in the way we interpreted it. Hearing others’ personal interpretations on the same content can give us a deeper understanding overall. Sharing ideas in a public forum can also build courage to share our ideas professionally in the future. Healthy collaboration is a key to success in all aspects of life. As the saying goes, “No one is an island.” As for Nolan Consulting Group’s book club, we’ve met pretty consistently since the winter of 2020. Our team of coaches and staff reads a new book and then we have monthly discussion on our takeaways, highlights and perspectives. We’ve shared a peek into our group discussions before when we released some highlights on our podcast discussing First Break All the Rules by Marcus Buckingham. Some others that have made the list include Rocketfuel by Gino Wickman & Mark Winters, Profit First by Mike Michalowicz, and The Secret by Ken Blanchard & Mark Miller, all of which are fantastic reads. Our most recent book of the month was The Dichotomy of Leadership by Jocko Willink and Leif Babin. In it, Jocko and Leif use instances from their military experience and consulting firm to help business leaders comprehend the push/pull in leadership and how to come to grips with the natural contradictions that occur in order to make the best choices. You can listen to some of our thoughts on the book in a recorded conversation on our podcast channel and also get a sense of the book’s message via some of the highlights and takeaways I personally captured below. ### Dichotomy of Leadership is about the Balancing of Opposing Forces #### 1. Ultimate Dichotomy - Love your team without letting feelings stop you from doing what is necessary. - Know when it’s time to lead, and when to follow. - Letting others lead and being receptive to new ideas allows your team members to grow. - It’s natural to let them fail in order for them to learn, but be present before it goes too far. #### 2. Own It All, But Empower Others - Micromanaging vs. Hands off Leadership: Establish a middle ground, come to an understanding of trust. Micromanaging is not necessary when trust in the team is achieved. - Explain the Why: Teams buy-in when given reasons for purpose. - Building unity in direction is key. - Team designations and logos can help unify members - When a decision is made, it’s now everyone’s decision. - Obsessing over details can cause detachment from the “big picture.” - Take time to stand back (detach) from daily tasks in order to focus on “big picture.” #### 3. When to Mentor, When to Fire (Team Management) - The “General Patton style” of “listen or else” is usually met with resistance and won’t work long term - Explain the why again. Take ownership and adjust when needed. - Training must be repetitive. Training is only as effective as the person who is giving it. - Fire an employee as a last resort, only after additional coaching has been given. If they are still a detriment to the team after additional coaching, time to terminate. #### 4. Aggressive, Not Reckless - Being disciplined means sticking to values, but maintaining flexibility. - Aggression must be slowed by analysis and logic. What is the risk vs reward for moving quickly? - Being aggressive is needed but be sure to have a contingency plan if it fails - Don’t be too rigid. Acting like machines will be counterproductive for everyone, including clients & customers. #### 5. Plan, But Don’t Overplan - Too much prep/structure can “weigh you down.” - Can’t plan for every possible scenario. Attempting to do so will result in over-planning and be a detriment overall #### 6. Humble, Not Passive - No single person knows everything. Being humble enough to know this is critical - Humbleness does not mean passiveness. Having the conviction to be assertive when needed is also needed - Being too passive will allow problems to escalate - Be careful not to overcorrect when issues are found With that being the short list of takeways and notes on opposing forces, we would highly recommend that you pick up your own copy of *Dichotomy of Leadership* and take the time to give it a read. It is full of applicable lessons and wisdom that can be implemented into your organization and your leadership behaviors. Ready for more? Check out our [recommend reading list](https://www.nolancg.com/resources/recommended-reading/) and the [Out of the Hourglass podcast](https://www.nolancg.com/podcast/) for snippets of our book club meetings and other impactful conversations. Next up on our list: The Coaching Habit by Michael Bungay Stanier. *Contributor: Vince Christy, NCG Business Coach* ![author avatar](https://secure.gravatar.com/avatar/c70861805c9241fe1b099d7575f60bc4940fa09c8924a1c23d30bb409ed1ce44?s=300&d=mm&r=g) Nolan Consulting Group [See Full Bio](https://www.nolancg.com/blog/author/admin/) [ ](https://www.nolancg.com/blog/author/admin/) **Categories:** Personal Development --- ### [Google Review Issue: Numbers Dropping Across the Board for Small Businesses](https://www.nolancg.com/blog/google-review-issue-numbers-dropping-across-the-board-for-small-businesses/) **Published:** February 11, 2025 **Author:** Nolan Consulting Group **Content:** You might have heard… reports have emerged of Google Business Profiles showing incorrect review counts, causing concern across the small business community. Over this past weekend, February 8th and 9th, 2025, numerous businesses, including many we work with, began noticing apparent discrepancies in their review numbers. Nolan Consulting Group was no exception! ### Official Google Response On February 10th, Google addressed these concerns in the Google Business Profiles Forums with an important clarification: “We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed. We’re working hard to resolve this and restore accurate review counts as quickly as possible. We appreciate your patience and will share updates on this thread as they become available. Before reporting missing reviews, please note that there are several reasons why reviews may be removed from maps. Usually, missing reviews are removed for policy violations like spam or inappropriate content. Read more about our Review policy guidelines here before proceeding. You can also refer to the Help Center Article for more information” ### Understanding Review Policies While Google emphasized this current situation is a display issue, there are legitimate reasons why reviews might be removed from Maps. Typically, reviews are removed when they violate Google’s policy guidelines, such as: - Spam content - Inappropriate material - Violation of review policies That being said, we’ve also seen reviews removed for no reason at all. Just two months ago, we went through the process of filing a ticket after noticing at least 7 of our recent Google Reviews were no longer active. After a complaint was filed and a couple weeks gone by, they were actively reinstated with no explanation as to why they were removed in the first place. All reviews met the policy guidelines. ### Why This Matters Google Reviews remain a cornerstone of local business engagement and your company’s SEO success. They: - Build customer trust and credibility - Influence potential customers’ purchasing decisions - Impact your local search rankings - Provide valuable feedback from your customer base - What Business Owners Should Do Now While Google claims this to be (only) a display issue and they are “actively working” to restore review counts, we would encourage you to still file a ticket reporting your lost reviews just in case. ### Follow These Steps 1. Don’t panic. Google says this is a display issue and there are ways to resolve the problem. 2. Document your current review numbers on a regular basis and take screenshots for reference. 3. If you receive email notifications each time you get a NEW Google Review, consider saving them to a folder for future auditing purposes. This helped us! 4. File a ticket reporting your missing reviews. 5. Stay informed through the Google Business Profiles forums. ### Moving Forward While Google works to resolve this display issue, consider this an opportunity to strengthen your overall review strategy: - Familiarize yourself with Google’s review policies - Stay aware of your weekly Google counts so you can quickly notice when things look off - Respond to all reviews – good and bad – as this will help with legitimacy While Google actively works to resolve the issue and reinstate your reviews, don’t let that stop you from continuing to request reviews and maintaining the high standards that earned those reviews in the first place. ### Helpful Resources - [SEO Round Table](https://www.seroundtable.com/category/google) - [Why Google Reviews Go Missing & How to Get Them Back: A Contractor’s Guide](https://searchclickgrow.com/blog/why-google-reviews-go-missing/) ![author avatar](https://secure.gravatar.com/avatar/c70861805c9241fe1b099d7575f60bc4940fa09c8924a1c23d30bb409ed1ce44?s=300&d=mm&r=g) Nolan Consulting Group [See Full Bio](https://www.nolancg.com/blog/author/admin/) [ ](https://www.nolancg.com/blog/author/admin/) **Categories:** Technology & AI --- ### [Turning the Tide: Taking Action for your Business in Challenging Times](https://www.nolancg.com/blog/turning-the-tide-taking-action-for-your-business-in-challenging-times/) **Published:** August 28, 2024 **Author:** Nolan Consulting Group **Content:** After a couple of good years, businesses across the trades industry are facing a tougher economic environment. With lead flow slowing way down and customers hesitating to make decisions amidst election noise, it calls for a time to focus on what you can control to keep the business moving forward. Watch the YouTube video [here](https://www.youtube.com/watch?v=KvwkOxRkkJY). Now’s the time to get aggressive and adapt. Here’s a multi-pronged approach to navigate these choppy waters that we’re coaching our clients to: ### Supercharge Sales: - Rally your sales team. Share the challenges, talk about the goals frequently. - Lean into existing customer relationships. Actively seek referrals. ASK for them! - Ramp up business development efforts, while these should be ongoing relationships, now is the time we really need the energy to buzz. ### Tighten Financial Management: - Scrutinize your P&L statement every month, what is the story here? - Understand your break-even point - Cut overhead costs where possible - Zero in on material costs, have conversations with your vendors ### Boost Productivity: - Maximize efficiency in existing jobs - Review project scopes for potential upsells – do more with the jobs we have! - Aim to improve labor efficiency and minimize unbillable time ### Foster Team Unity and Accountability: - Share financial numbers and goals broadly with your team - Increase frequency of team huddles to get communication aligned - Implement clear accountability measures - Focus discussions on production improvement Remember, teams win. By involving your entire staff in these efforts and maintaining transparent communication, you’re not just weathering the storm. You’re positioning your business to thrive when conditions improve. Challenging times often reveal opportunities for improvement. Want to dive deeper into any of these strategies? [Reach out to our team](https://www.nolancg.com/contact-us/) to speak with a coach. ![author avatar](https://secure.gravatar.com/avatar/c70861805c9241fe1b099d7575f60bc4940fa09c8924a1c23d30bb409ed1ce44?s=300&d=mm&r=g) Nolan Consulting Group [See Full Bio](https://www.nolancg.com/blog/author/admin/) [ ](https://www.nolancg.com/blog/author/admin/) **Categories:** Business Growth & Scaling --- ## Pages ### [Home](https://www.nolancg.com/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Resources](https://www.nolancg.com/sitemap/) **Published:** July 14, 2026 **Author:** Nolan Consulting Group --- ### [Privacy Policy](https://www.nolancg.com/privacy-policy/) **Published:** July 7, 2026 **Author:** Nolan Consulting Group --- ### [Accessibility Statement](https://www.nolancg.com/accessibility-statement/) **Published:** July 7, 2026 **Author:** Nolan Consulting Group --- ### [About Us](https://www.nolancg.com/about/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Resources](https://www.nolancg.com/resources/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Industries Served](https://www.nolancg.com/industries/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [How We Help](https://www.nolancg.com/how-we-help/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Results](https://www.nolancg.com/results/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Safety in the Industry](https://www.nolancg.com/resources/safety-in-the-industry/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Contact Us](https://www.nolancg.com/contact-us/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Success Stories & Case Studies](https://www.nolancg.com/results/success-stories-case-studies/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Client Testimonials](https://www.nolancg.com/results/client-testimonials/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Succession & Exit Planning](https://www.nolancg.com/how-we-help/succession-exit-planning/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Business Excellence Certification Metrics](https://www.nolancg.com/resources/tools-downloads/business-excellence-certification-metrics/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [CPC Graphic](https://www.nolancg.com/resources/tools-downloads/cpc-graphic/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [Thank You](https://www.nolancg.com/contact-us/thank-you/) **Published:** June 24, 2026 **Author:** Nolan Consulting Group --- ### [Tools & Downloads](https://www.nolancg.com/resources/tools-downloads/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Vision Questions](https://www.nolancg.com/resources/tools-downloads/vision-questions/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [Values & Culture Matrix](https://www.nolancg.com/resources/tools-downloads/values-culture-matrix/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [Big Rock Charter Sample](https://www.nolancg.com/resources/tools-downloads/big-rock-charter-sample/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [Hourglass Scorecard](https://www.nolancg.com/resources/tools-downloads/hourglass-scorecard/) **Published:** June 19, 2026 **Author:** Nolan Consulting Group --- ### [Why Contractors Choose NCG](https://www.nolancg.com/about/why-contractors-choose-ncg/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Meet the Team](https://www.nolancg.com/about/meet-the-team/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Our Story](https://www.nolancg.com/about/our-story/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [FAQs](https://www.nolancg.com/resources/faqs/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Recommended Reading](https://www.nolancg.com/resources/recommended-reading/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [By the Numbers](https://www.nolancg.com/results/by-the-numbers/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Roofing](https://www.nolancg.com/industries/roofing/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Concrete & Paving](https://www.nolancg.com/industries/concrete-paving/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Painters](https://www.nolancg.com/industries/painters/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [HVAC / Electrical / Plumbing](https://www.nolancg.com/industries/hvac-electrical-plumbing/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Landscapers / Excavators](https://www.nolancg.com/industries/landscapers-excavators/) **Published:** June 5, 2026 **Author:** Nolan Consulting Group --- ### [GCs / Remodelers / Builders](https://www.nolancg.com/industries/gcs-remodelers-builders/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Speaking Engagements](https://www.nolancg.com/how-we-help/speaking-engagements/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Summit](https://www.nolancg.com/how-we-help/summit/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Business Coaching & Growth](https://www.nolancg.com/how-we-help/business-coaching-growth/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Download](https://www.nolancg.com/download/) **Published:** June 12, 2026 **Author:** Nolan Consulting Group --- ### [Become a Coach](https://www.nolancg.com/about/become-a-coach/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ### [Podcast](https://www.nolancg.com/podcast/) **Published:** May 14, 2026 **Author:** Nolan Consulting Group --- ## Employees ### [Bill Drysdale](https://www.nolancg.com/blog/employee/bill-drysdale/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Lynne Lindblad](https://www.nolancg.com/blog/employee/lynne-lindblad/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Kevin Muñoz](https://www.nolancg.com/blog/employee/kevin-munoz/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Molly Nolan](https://www.nolancg.com/blog/employee/molly-nolan/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Gavin Hepp](https://www.nolancg.com/blog/employee/gavin-hepp/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Mark Repkin](https://www.nolancg.com/blog/employee/mark-repkin/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Jay Rogers](https://www.nolancg.com/blog/employee/jay-rogers/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Mike Freeman](https://www.nolancg.com/blog/employee/mike-freeman/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Steve Lawton](https://www.nolancg.com/blog/employee/steve-lawton/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Paul Cook](https://www.nolancg.com/blog/employee/paul-cook/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Maureen Richard](https://www.nolancg.com/blog/employee/maureen-richard/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Steve Talkington](https://www.nolancg.com/blog/employee/steve-talkington/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Eamon Lynch](https://www.nolancg.com/blog/employee/eamon-lynch/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Colin Nolan](https://www.nolancg.com/blog/employee/colin-nolan/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Kathryn Freeman](https://www.nolancg.com/blog/employee/kathryn-freeman/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Kevin Nolan](https://www.nolancg.com/blog/employee/kevin-nolan/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Brian Nolan](https://www.nolancg.com/blog/employee/brian-nolan/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Darren Lottes](https://www.nolancg.com/blog/employee/darren-lottes/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Deidre Ellis](https://www.nolancg.com/blog/employee/deidre-ellis/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Jeff Cramer](https://www.nolancg.com/blog/employee/jeff-cramer/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Jen Ware](https://www.nolancg.com/blog/employee/jen-ware/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Nicole Hanik](https://www.nolancg.com/blog/employee/nicole-hanik/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Sheldon Stewart](https://www.nolancg.com/blog/employee/sheldon-stewart/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Sydney Bates](https://www.nolancg.com/blog/employee/sydney-bates/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Chuck Winkles](https://www.nolancg.com/blog/employee/chuck-winkles/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ### [Andrew Coelho](https://www.nolancg.com/blog/employee/andrew-coelho/) **Published:** June 8, 2026 **Author:** Nolan Consulting Group --- ## Episodes ### [The Work Series | How ACP Painting Made the Hybrid Model Their Competitive Edge](https://www.nolancg.com/episode/the-work-series-how-acp-painting-made-the-hybrid-model-their-competitive-edge/) **Published:** September 10, 2026 **Author:** Meg --- ### [Building What Lasts: Jon Meyer on Leadership, Succession & Building a Board at Nolan Painting](https://www.nolancg.com/episode/building-what-lasts-jon-meyer-on-leadership-succession-building-a-board-at-nolan-painting/) **Published:** September 4, 2026 **Author:** Meg --- ### [The Work Series | Rethinking the Field: Austin Ilsley on Ai Painting's Shift to the Sub Model](https://www.nolancg.com/episode/the-work-series-rethinking-the-field-austin-ilsley-on-ai-paintings-shift-to-the-sub-model/) **Published:** August 19, 2026 **Author:** Meg --- ### [Mid-Year Marketing Check-In: Same Tactics, New Steroids](https://www.nolancg.com/episode/mid-year-marketing-check-in-same-tactics-new-steroids/) **Published:** August 5, 2026 **Author:** Meg --- ### [Business is Messy— Facing the Brutal Facts of Cash Flow, Divided Leadership, & AI Anxiety](https://www.nolancg.com/episode/business-is-messy-facing-the-brutal-facts-of-cash-flow-divided-leadership-ai-anxiety/) **Published:** July 23, 2026 **Author:** Meg --- ### [What It Really Takes: Inside the Business Excellence Certification and the 2025 Recipients](https://www.nolancg.com/episode/what-it-really-takes-inside-the-business-excellence-certification-and-the-2025-recipients/) **Published:** July 16, 2026 **Author:** Meg --- ### [The AI Operator & Data Ladders: Where You Are and What's Next](https://www.nolancg.com/episode/the-ai-operator-data-ladders-where-you-are-and-whats-next/) **Published:** July 15, 2026 **Author:** Meg --- ### [Automate First – An Honest Take on AI, Zapier, and Smarter Systems](https://www.nolancg.com/episode/automate-first-an-honest-take-on-ai-zapier-and-smarter-systems-with-lindsey-mueller-of-sound-painting-solutions/) **Published:** May 27, 2026 **Author:** Nolan Consulting Group --- ### [Real Talk on Safety – Perspectives from Five Trades Leaders](https://www.nolancg.com/episode/real-talk-on-safety-perspectives-from-five-trades-leaders/) **Published:** June 10, 2026 **Author:** Nolan Consulting Group --- ### [Why Mental Health First Aid Matters — Equipping Leaders to Support Their Teams with Rob Vallentine](https://www.nolancg.com/episode/why-mental-health-first-aid-matters-equipping-leaders-to-support-their-teams-with-rob-vallentine/) **Published:** February 4, 2026 **Author:** Nolan Consulting Group --- ### [Safety Culture - Make it a Priority](https://www.nolancg.com/episode/safety-culture-make-it-a-priority/) **Published:** May 5, 2021 **Author:** Nolan Consulting Group --- ### [Safety In Practice](https://www.nolancg.com/episode/safety-in-practice/) **Published:** May 4, 2022 **Author:** Nolan Consulting Group --- ### [June is National Safety Month - Captive Takeaways](https://www.nolancg.com/episode/june-is-national-safety-month-captive-takeaways/) **Published:** June 21, 2023 **Author:** Nolan Consulting Group --- ### [Safety First – Navigating an OSHA Audit and Building a Culture of Safety at Webfoot Home Improvements](https://www.nolancg.com/episode/safety-first-navigating-an-osha-audit-and-building-a-culture-of-safety-at-webfoot-home-improvements/) **Published:** December 4, 2024 **Author:** Nolan Consulting Group --- ### [The Dual Impact – Safety Focus as a People Strategy and Business Advantage](https://www.nolancg.com/episode/the-dual-impact-safety-focus-as-a-people-strategy-and-business-advantage/) **Published:** May 28, 2025 **Author:** Nolan Consulting Group --- ### [Safety Reports – Transforming Construction Safety with Digital Technology](https://www.nolancg.com/episode/safety-reports-transforming-construction-safety-with-digital-technology/) **Published:** July 30, 2025 **Author:** Nolan Consulting Group --- ### [The Succession Planning Process - Stage 3](https://www.nolancg.com/episode/the-succession-planning-process-stage-3/) **Published:** July 5, 2023 **Author:** Nolan Consulting Group --- ### [Growing a Legacy – The Story of Kent Countryside Nursery](https://www.nolancg.com/episode/growing-a-legacy-the-story-of-kent-countryside-nursery-with-susan-kussin-tompkins/) **Published:** January 28, 2026 **Author:** Nolan Consulting Group --- ### [The Outside Perspective – What Level 2 Safety Certification Really Looks Like](https://www.nolancg.com/episode/the-outside-perspective-what-level-2-safety-certification-really-looks-like-with-darren-lottes-mason-mimnaugh/) **Published:** April 8, 2026 **Author:** Nolan Consulting Group --- ### [Hire for Potential – Introducing the POP™ Assessment](https://www.nolancg.com/episode/hire-for-potential-introducing-the-pop-assessment-with-jane-allen-and-mark-repkin/) **Published:** April 29, 2026 **Author:** Nolan Consulting Group --- ### [Working Genius in Action — Hiring, Retention, and Leadership](https://www.nolancg.com/episode/working-genius-in-action-hiring-retention-and-leadership-with-alysa-medina-of-painters-usa/) **Published:** May 6, 2026 **Author:** Nolan Consulting Group --- ### [The New Spectrum – Hiring the Right Leaders and Learning to Let Go](https://www.nolancg.com/episode/the-new-spectrum-hiring-the-right-leaders-and-learning-to-let-go-with-rich-lauretta/) **Published:** May 20, 2026 **Author:** Nolan Consulting Group --- ### [Introducing the Succession Planning Process](https://www.nolancg.com/episode/introducing-the-succession-planning-process/) **Published:** May 3, 2023 **Author:** Nolan Consulting Group --- ### [The Succession Planning Process - Stage 2](https://www.nolancg.com/episode/the-succession-planning-process-stage-2/) **Published:** June 7, 2023 **Author:** Nolan Consulting Group --- ### [Conquer the Chaos – The Balance of Family, Business & Finding Your Voice](https://www.nolancg.com/episode/conquer-the-chaos-the-balance-of-family-business-finding-your-voice/) **Published:** February 18, 2026 **Author:** Nolan Consulting Group --- ### [You Can't Give What You Don't Have – Developing Yourself and Your Key Leaders in 2026](https://www.nolancg.com/episode/you-cant-give-what-you-dont-have-developing-yourself-and-your-key-leaders-in-2026/) **Published:** January 7, 2026 **Author:** Nolan Consulting Group --- ### [Building Culture Through Strategic Downtime — The CHP Paint Co. Story](https://www.nolancg.com/episode/building-culture-through-strategic-downtime-the-chp-paint-co-story/) **Published:** January 14, 2026 **Author:** Nolan Consulting Group --- ### [Business Is Messy — Sales Culture, Family Succession & Accountability Challenges](https://www.nolancg.com/episode/business-is-messy-sales-culture-family-succession-accountability-challenges/) **Published:** February 11, 2026 **Author:** Nolan Consulting Group --- ### [Breaking Out of Autopilot — How Strategic Thinking Transforms Sales Results](https://www.nolancg.com/episode/breaking-out-of-autopilot-how-strategic-thinking-transforms-sales-results/) **Published:** February 25, 2026 **Author:** Nolan Consulting Group --- ### [From Big Ideas to Strategic Execution – Pete DiStefano's Leadership Journey](https://www.nolancg.com/episode/from-big-ideas-to-strategic-execution-pete-distefanos-leadership-journey/) **Published:** March 4, 2026 **Author:** Nolan Consulting Group --- ### [Cash Flow: The Lifeblood of Business Growth](https://www.nolancg.com/episode/cash-flow-the-lifeblood-of-business-growth/) **Published:** March 11, 2026 **Author:** Nolan Consulting Group --- ### [Financial Clarity Meets Smart Staffing – Fractional Solutions for the Trades](https://www.nolancg.com/episode/financial-clarity-meets-smart-staffing-fractional-solutions-for-the-trades/) **Published:** March 18, 2026 **Author:** Nolan Consulting Group --- ### [Your Brand Story – Video, Content & the Marketing Mindset That Changes Everything](https://www.nolancg.com/episode/your-brand-story-video-content-the-marketing-mindset-that-changes-everything/) **Published:** March 25, 2026 **Author:** Nolan Consulting Group --- ### [The Leap and the Plan – How Watson & Sons Turned Pressure Into Progress](https://www.nolancg.com/episode/the-leap-and-the-plan-how-watson-sons-turned-pressure-into-progress/) **Published:** April 15, 2026 **Author:** Nolan Consulting Group --- ### [Business is Messy – Finding, Hiring, and Keeping Your Number Two](https://www.nolancg.com/episode/business-is-messy-finding-hiring-and-keeping-your-number-two/) **Published:** April 22, 2026 **Author:** Nolan Consulting Group --- ### [The Team That Wanted to Free Him: Pete Grandin on Building a Management Team That Transformed GrandScapes](https://www.nolancg.com/episode/the-team-that-wanted-to-free-him-pete-grandin-on-building-a-management-team-that-transformed-grandscapes/) **Published:** May 13, 2026 **Author:** Nolan Consulting Group --- ## Videos ### [Creating Company Values](https://www.nolancg.com/video/creating-company-values/) **Published:** October 12, 2017 **Author:** Nolan Consulting Group **Video Categories:** Business Education --- ### [The Amateur vs. The Sales Professional](https://www.nolancg.com/video/the-amateur-vs-the-sales-professional/) **Published:** May 22, 2018 **Author:** Nolan Consulting Group **Video Categories:** Business Education --- ### [What Nolan Consulting Means to My Business](https://www.nolancg.com/video/what-nolan-consulting-means-to-my-business/) **Published:** June 24, 2017 **Author:** Nolan Consulting Group **Video Categories:** About NCG --- ### [What Kind of Companies Make Up The Summit Group?](https://www.nolancg.com/video/what-kind-of-companies-make-up-the-summit-group/) **Published:** June 6, 2017 **Author:** Nolan Consulting Group **Video Categories:** About NCG --- ### [What Sets Nolan Consulting Group Apart?](https://www.nolancg.com/video/what-sets-nolan-consulting-group-apart/) **Published:** June 24, 2026 **Author:** Nolan Consulting Group **Video Categories:** About NCG --- ### [2017 Grand Summit Conference in Austin, TX](https://www.nolancg.com/video/2017-grand-summit-conference-in-austin-tx/) **Published:** June 24, 2017 **Author:** Nolan Consulting Group **Video Categories:** Summit Program --- ### [2019 Grand Summit Conference in Napa Valley, CA](https://www.nolancg.com/video/2019-grand-summit-conference-in-napa-valley-ca/) **Published:** June 24, 2019 **Author:** Nolan Consulting Group **Video Categories:** Summit Program --- ### [2023 Grand Summit Conference in San Diego, CA](https://www.nolancg.com/video/2023-grand-summit-conference-in-san-diego-ca/) **Published:** June 24, 2023 **Author:** Nolan Consulting Group **Video Categories:** Summit Program --- ### [2024 Grand Summit Conference in Savannah, GA](https://www.nolancg.com/video/2024-grand-summit-conference-in-savannah-ga/) **Published:** June 24, 2024 **Author:** Nolan Consulting Group **Video Categories:** Summit Program --- ## Categories ### [Business Growth & Scaling](https://www.nolancg.com/blog/category/business-growth-scaling/) **Description:** Qui exercitation consequat voluptate voluptate dolore proident laboris incididunt laborum irure aute ea ea veniam duis. Est velit excepteur aliquip do voluptate. Consequat excepteur ex magna culpa ex nisi ex anim proident deserunt. --- ### [Technology & AI](https://www.nolancg.com/blog/category/technology-ai/) --- ### [Personal Development](https://www.nolancg.com/blog/category/personal-development/) --- ## Case Study Categories ### [Painting Contractor](https://www.nolancg.com/blog/case-study-category/painting-contractor/) --- ### [Landscaping Contractor](https://www.nolancg.com/blog/case-study-category/landscaping-contractor/) --- ### [General Contractor](https://www.nolancg.com/blog/case-study-category/general-contractor/) --- ## Video Categories ### [About NCG](https://www.nolancg.com/blog/video-category/about-ncg/) --- ### [Business Education](https://www.nolancg.com/blog/video-category/business-education/) --- ### [Summit Program](https://www.nolancg.com/blog/video-category/summit-program/) ---