Finding and keeping a strong “number two” is one of the most important — and most difficult — hires a trades business owner will ever make. In this episode of Business is Messy, Brian and Colin make the case that the best candidate probably isn’t coming from your industry — and break down exactly where to look, how to bring them on, and how to lead them once they’re in the door. From outcome-based compensation and reference checks to one-on-ones and the tough conversations most leaders avoid, this episode covers the full picture. If you’ve been putting off this hire — or struggling to make it stick — this one’s for you.

What does it take to go from a 5-person local plumbing company to a multi-location operation serving six counties – as an unknown in a brand new market? John Moskola, co-owner of Watson & Sons Plumbing, joins us to share the real story: the financial pressure, the contingency planning, the marketing investments that took months to pay off, and the coaching relationship that helped him see around corners. From a single keyword change that dramatically shifted their search visibility, to a new trenchless lining service opening doors with realtors and homeowners alike, John’s story is a masterclass in trusting the process when the results aren’t there yet. If you’re a trades owner sitting on a growth decision and not sure if the timing is right, this one is for you.

Safety programs don’t protect your people. Safety culture does. And there’s a big difference between having policies on paper and actually living them on the job site. In this episode, Darren Lottes, National Safety Manager at Painters USA, and Mason Mimnaugh, Risk Management Consultant at Acrisure, walk us through what it really takes to achieve Summit Safety Level 2 certification, including the on-site verification process that separates companies that have a safety program from companies that are actively living one. From leveraging outside resources to connecting safety metrics to business growth, this conversation is a roadmap for any trades leader ready to take their safety culture to the next level.

Your brand story is one of the most powerful tools you have, but most businesses don’t know how to tell it. In this episode, Molly sits down with Dennis Williams, co-founder & Partner of 3 Bridges Consulting and former broadcast journalist, to explore what it really means to define and elevate your brand in a crowded market. Dennis makes the case that every trades business should think like a media company, and breaks down the real cost of high-quality video and why AI-driven search is changing where your content needs to live. Practical, honest, and packed with perspective from someone who has built brands from the ground up.

Annie Newton, founder of Proftworks, joins the podcast to share how fractional CFO services and strategic remote talent placement are transforming trades businesses. From weekly cash flow discipline to “financial empathy” in reporting, Annie breaks down what commercial painting companies need to scale profitably. She explains why separating financial clarity from operational chaos is the first step toward smarter staffing decisions and sustainable growth.

Cash flow is the number one reason businesses fail — even profitable ones. Luis Serrano, Founder of , joins the show to discuss why trades businesses struggle with cash flow and how to fix it. From understanding the stress in-house bookkeepers face to implementing practical strategies for maintaining 2-3 months of operational capital, Luis shares insights on breaking the cycle of being “profitable but broke.” Plus, NCG Business Coach Kathryn Freeman weighs in on real-world cash flow challenges, including the dangers of making financial decisions based solely on tax benefits without considering cash flow implications.