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There are three main steps in the marketing and selling process. They include (1) Awareness, (2) Evaluation, and (3) Decision. How you approach these steps can have a big impact on your success. This article poses some important questions that every small business should be able to answer.

  1. Awareness – How are you making potential customers aware that you exist? Do your current customers or clients know all the services you offer?
  2. Evaluation – How are you helping customers evaluate your product or service against other ones? Is it clear whether you focus on cost or quality? Do potential customers absolutely understand what makes your company unique?
  3. Purchase – How are you making it easy to buy? Do you take credit cards? Is there an opportunity to accept internet payments? Do customers have easy access to your sales representatives?

When answering these questions, consider the context of what your customers want. For example, a retail store will answer them differently from a painting contractor. If you can answer them successfully, you will be able to focus your time and efforts on meaningful activities and increase odds of sustainable success on your way to the Summit.

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